About us
The mission of La Brújería is to offer 100% natural skin and wellness products made from Icelandic and Mexican herbs.
We also aim to introduce Icelanders to the Aztec root and its healing magic, while sharing Mexican culture in Iceland and supporting impoverished communities in Mexico.
La Brújería harnesses the healing power of nature to create products that nurture the skin, health, and beauty.
It is equally important for us to give back to nature.
We do this by purchasing directly from sustainable suppliers — those who make sure to cultivate the forest at the same pace as they harvest.
We also pay them a fair price for their goods (fair trade), thereby supporting low-income communities in Mexico.
In return, we offer high-quality products at a fair price.
We always strive to use environmentally friendly packaging and avoid extra boxes or unnecessary materials.
How did La Brujería begin?
You could say it all began with a toothache in Colombia, strange as it may sound. Because of a very bad toothache, I met an old Mexican man who gave me a spray that numbed the pain and cleared the infection I had. That spray, of course, is the Aztec spray that I now sell.
After that, I traveled with him to Mexico to work alongside him, and I moved into his home — a small, charming house in the forest of a tiny mountain village. La casa del bosque.
We visited remote communities and taught women how to use local herbs and resources from their environment to heal themselves and create products they could sell. There was also a strong focus on cultivating and restoring the forest.
That is where my interest and passion for herbal medicine truly began. In my free time at home with “the old man,” as I call him, I was constantly asking how I could make different things for the skin — oils, balms, hormone-balancing blends, and more.
This is when I started developing my own recipes for oils and balms, which I have continued to refine and improve ever since.
Living with him was like living with an open book, and I learned a tremendous amount during that time. Later, I returned to Mexico and completed a diploma course in herbal medicine and formulation.